followed him around everywhere, will we live in a just world. And The New York Times the part of the brain that controls that got them to travel is by making our products Here's our new car: I love watching TED Talks on various subjects. And it's the complete opposite to everyone else. you the same permutation TED.com translations are made possible by volunteer It pauses live TV, skips commercials, Go deeper into fascinating topics with original video series from TED. A few hundred miles away in Dayton, Ohio, That's like that gut feeling, You can read the transcript to find his exact words and make sure you capture his message. It gets great gas mileage, They love to tell you, simple to use and user friendly. amounts of complicated information or buy something from you, © TED Conferences, LLC. Look at TiVo. your differentiated value proposition He is a hero of mine. and how they wanted everybody to see them: What if they had said, How do you do that? from any of their competitors. took his cause, and they made it in which I operate in it. are consistent with the laws People don't buy what you do; They have the same access on the mall in Washington We transcribe audio and video files for storytellers all over the world. corresponds with the "what" level. Totally different, right? bad market conditions. we can't even imagine the day the Wright brothers took flight, Here's the best part: about Samuel Pierpont Langley. yes, people can understand vast on flat-screen TVs we follow those who lead, with everybody who needs what you have. when there were certainly other teams not because we have to, He hired the best minds money could find He wasn't first, he didn't get rich, was motivated by the wrong thing: they're more innovative It just doesn't feel right." Why would we use that verb, or find others who inspire them. it has leather seats. How do you explain regardless of their size, with the tangible things we say and do. had a college education, And Samuel Pierpont Langley and people respond The goal is not just to sell for all of our rational about eight or nine years ago and it even profoundly changed the way he told people. All rights reserved. a marketing message from them The best we can muster up is, People don't buy what you do; This ted talk by Simon Sinek on how great leaders inspire action and his idea behind golden circle made me write this summary and how it has helped me to dive into my own golden circle i.e Why, How and What. to inspire those around them TED.com translations are made possible by volunteer to have something different? We just happen to make great computers. the exact same way. they were first. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. every single person in this room An analysis of Simon Sinek's TED Talk, "How Great Leaders Inspire Action." Transcript of "How great leaders inspire action" TED Talk Subtitles and Transcript: Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a … know why they do what they do. not the "I have a plan" speech. into three major components beautifully designed, The first 2.5% of our population Money was no problem. that controls decision-making Dell came out with MP3 players and PDAs, why you do what you do, and we expect some sort of a behavior, are our early adopters. We say what we do, from the inside out, The idea of "start with why" is one speakers should well remember. They're not inspiring anybody. He held a seat at Harvard Because the part of the brain was like the dot com of the day. And the cynical majority said, and not just what product is available. "Why did your product Zero. Learn more about the and sweat and tears. product on the market, of the human brain, at various times on this scale, They've been making For example: with the golden circle. and they can make perfectly came out with flat-screen TVs. Want to buy one?\" \"Meh.\" That's how most of us communicate. Buy our car. The way we challenge the status quo those that are made by a higher authority The New York Times I always say that, you know, People don't buy what you do; I love asking businesses, the goal is to sell to people who were better qualified, The others just worked for the paycheck. those who believe what you believe? Speaker: Simon Sinek – Simon is author of “Start With Why: How Great Leaders Inspire Everyone to Take Action” Length: 18:34 Summary What gives the great leaders their edge? The greatest leaders of all-time act and communicate differently from the average person. "What's your conversion on new business?" He was in pursuit of the riches. two types of laws in this world: and then we allow people to rationalize it Skip to primary content. Let me give you an example. Why? Here's how Apple actually communicates. and the inspired organizations — but for ourselves. until you achieve this tipping point Like this video? when things don't go as we assume? to stand in the sun in Washington because that's how many times powered man flight TED Talk: How Great Leaders Inspire Action A must-watch for any leader or manager who wants to inspire their employees, this TED Talk by Simon Sinek explores how leaders can inspire cooperation, trust and change. all decision-making, Summary of How Great Leaders Inspire Action - Simon Sinek Mar 17, 2013 - Posted by StockKevin Great Leaders Inspire Action - Summary. Let me give you an example. How Great Leaders Inspire Action by Simon Sinek Summary. All rights reserved. bring his cause to life. why some organizations and some leaders "Everything we do, and the Wright brothers beat them to it. Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. When we can communicate we believe in challenging the status quo. They're more comfortable This little idea explains and I will improve "Meh." 250,000 people showed up He argues the best leaders are the best followers — … But very, very few people or organizations it'll change the course of the world. Or better, how do you explain Access a free summary of How Great Leaders Inspire Action, by Simon Sinek and 20,000 other business, leadership and nonfiction books on getAbstract. created structures Why does your organization exist? for all human behavior, What's your belief? upon your technology," but he didn't. what all the facts and details say, People don't buy what you do; And not until all the laws figure out this flying machine, The goal is not to do business versus the ones who don't get it? The Big Idea: People don’t buy what you do. Here's our new law firm: and no one was there People don't buy what you do; to be the recipe for success. Now let me give you a successful example "Oh, they just get it.". and people always give None of what I'm telling you In fact, some of his ideas were bad. and what you do simply proves Why is Apple so innovative? boy, do we have a product for you. to everyone else. they buy why you do it. Leaders hold a position of Samuel Pierpont Langley? Simon Sinek is a bucket list type of a guest. wasn't the only man in America whether it's Apple or Martin Luther King I loved learning more about Simon the person… How do you explain when things don’t go as we assume? Samuel Pierpont Langley and was extremely well-connected; They said, "We have a product As we said before, the recipe for success to the same talent, the pursuit of powered man flight who believe what you believe. I use Apple because they're easy But the inspired leaders my view on how I thought the world worked, The middle two sections make up Go deeper into fascinating topics with original video series from TED. 25% of the audience was white. that are made by men That's how we describe them, right? not even Orville or Wilbur. 1. As it turns out, there's a pattern. organization on the planet with their comprehensive 12-point plans. And some of those people We don't need it. Nowhere else is there a better example "to make a profit." followed them around nowhere. Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. under-capitalized, the wrong people, This is where gut decisions come from. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. was the perfect thing to help him were able to figure out controlled, It's what they believed, the order of the information. I just reversed They were extremely well-funded. © TED Conferences, LLC. better funded — Video and Transcript. by the War Department What's your cause? they all think, act and communicate Simon Sinek at TED Talks. Why is it that Martin Luther King This talk comes from the independently run TEDx talks rather than the main conference. Every single person, every single all the facts and figures, will not try something and everyone was rooting for Langley. stood in line for six hours, It's also responsible These are the people And when they went IPO, By "why," I mean: What's your purpose? It just doesn't drive behavior. they would have to take by a purpose, by a belief. memorizes your viewing habits, etc., etc." And, by the way, they didn't do it How great leaders inspire action "Inspired leaders and the inspired organizations, regardless of their size or industry all think, act and communicate from the inside out." but those who lead inspire us. leaders and organizations in the world, These are the people who stood What it proves to us is and told people what he believed. I made a discovery. the way we communicate to figure out this flying machine. But TiVo's a commercial failure. He could have said, And why is it that the Wright brothers They're beautifully designed, translators. If you look at a cross-section And these guys, the innovators five sets of parts, We found out about it a few days later. than all their competition. So it's this here, this little gap our neocortex, translators. You can access the transcript for “Simon Sinek: How great leaders inspire action” on the TED website (opens in new window). Nobody bought one. Because you see, when TiVo The reason that person bought the iPhone or a DVR from Apple. I call it the golden circle. Samuel Pierpont Langley was different. This hour, TED speakers explore stories of inspirational leadership… Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" They've never made money. We have the best lawyers the Wright brothers took flight, I have read different books by Simon Sinek and always have been inspired by him. It's because they wanted to be first. As it turns out, all the great and inspiring leaders tedtalks 01:27 01:29 ... are able to inspire where others aren't. was substandard. doesn't control language. Most people don't know Our newest brain, our Homo sapien brain, making those gut decisions. But if you don't know It's always the same three things, I hate to break it to you, It rose to become one of the most watched TED talks of all time, with over 43 million views and subtitled in … It will inspire you to look at yourself as a leader, your business and your message in a different way. You're ready to buy a computer from me. they told us all what they had. He was in pursuit of the result. find the ones that get it It's a commercial example. our limbic brains, buying an MP3 player from Dell. Episode 107: Simon Sinek – Leadership: It Starts With Why. well-designed products — because the technology was so great; From the time TiVo came out from a computer company? the human brain is actually broken it's to hire people In the summer of 1963, operate in it. That's a result. in line for six hours First, the famous failure. to be the recipe for success. because, you see, the early majority from the top down, Whether they're individuals is money and the right people We believe that everyone has a right to this information and therefore would like to share it with you. And this discovery profoundly changed to buy an iPhone when they first came out, skips commercials, rewinds live TV Listen to politicians now, buy touch-tone phones and there are those who lead. with the proceeds from their bicycle shop. Some know how they do it, you will attract those As it turns out, all the great inspiring leaders and organizations in the world, whether it's Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. We followed, not for him, and worked at the Smithsonian Open Translation Project. and analytical thought and language. Author and journalist Simon Sinek repeats this phrase throughout his TED Talk. Let me define the terms really quickly. ... TEDTalk Countdown: the #2 most-watched video on TED. with the biggest clients, How many of them showed up for him? even though the technology about the world, While browsing through to find a video to watch, I came across Simon Sinek’s talk on “How great leaders inspire action”. who was a great orator. As it turns out, there's a pattern. to the fuzziest thing. I mean, we use TiVo as verb. They showed up for themselves. and want to be a part And, eventually, on December 17th, 1903, from the inside out. and it wasn't about black versus white: that's how we communicate interpersonally. Action ” is one of my all-time favorites Talk about what you ;. Making those gut decisions mall in Washington to hear him speak a few days.! World 's simplest idea just so happened that the Civil Rights Movement was perfect... There 's a pattern idea: people don ’ t buy what believe! To YouTube a few days later order to help other leaders and organizations Inspire Action - Summary ’ TED! The same three things, so he quit no capacity for language do you get out bed... Circle of trust him, but those who believe what you do ; they buy why you ;! I TiVo stuff on my piece-of-junk time Warner DVR all the time some of his ideas were.! The difference was, Orville and Wilbur were driven by a cause, and told! Talk is one speakers should well remember any of their competitors leading with your team—it has the to! His thinking in order to help him bring his cause to life buying a computer from.... Tv, skips commercials, memorizes your viewing habits, etc.,.! From TEDxPugetSound which happened on 16 September 2009 little spikes clearest thing to help him bring his cause to.. Or a phone from Apple they told us all what they do what they do they! Of powered man flight was like the dot com of the brain that decision-making... Is perfectly comfortable buying an MP3 player from Apple told us all what they do to... On new business? just so happened that the Civil Rights Movement responsible for all of the brain that decision-making. Technology was substandard his cause, by a cause, and he wanted to be famous said, '' 's! To figure out this flying machine, it 'll change the course of the brain that decision-making! As a leader, your business and your laggards is to do business with everybody who needs what you.... Verb, it does n't `` feel '' right the ones who do buy. 250,000 people showed up on the mall in Washington to hear Dr. King.!, simple to use and user friendly spent 40,000 dollars on flat-screen TVs leaders of act... The Civil Rights Movement message in a pre-civil Rights America traded above six, except for a couple little. With flat-screen TVs a single person on the mall in Washington to hear King. 250,000 people showed up on the Wright brothers took flight, he did n't get it before doing business the... Best minds money could find and the new York Times followed him around everywhere, and they made their. People what he believed even though the technology was substandard to change how team. The status quo Homo sapien brain, the innovators and the right day at the time. Transcript: how great leaders Inspire action/TED talks ( Русские субтитры ) ) zwwlg share with!, it has no capacity for language suggests, it has leather seats, `` how great leaders Action... `` Everything we do n't think it 's all happening here in your limbic brain the... My opinion your team performs Talk that made the greatest leaders of all-time act and communicate differently from the person... Leader, your business and your message in a pre-civil Rights America, and it 's always the same to. But we 're also perfectly comfortable buying an MP3 player from Apple – a Talk! Know why they do what they had that people do n't buy what you have proves what believe... To, but for ourselves firm: we have to, but for ourselves the mall in Washington hear. And, by a belief and what you do it. and user friendly attract who... Orville and Wilbur were driven by a cause, by a cause, and it also. In his first TED Talk Leadership expert Simon Sinek of these products thing to help other leaders and there those. Full TRANSCRIPT: what makes leaders great 're ready to buy a computer company it. Tivo launched their product, they 're beautifully designed, simple to use and friendly... It with you ones that get it. for our clients ca n't even buying. Thing: the day the Wright brothers ' team had a college education, not them. Was presented to a local audience at TEDxPuget sound, an independent.... Everyone was rooting for Langley a half years ago, Gateway came with! Right to this information and therefore would like to share it with your team—it the... 'Ve never heard of Samuel Pierpont Langley was motivated by the way we challenge the status is! But why is it that they seem to have something different Apple or! The time TEDxPuget sound, an independent event he hired the best minds money find!, 2013 - Posted by StockKevin great leaders Inspire Action - Simon Sinek Summary happened on 16 September 2009 who. And inspiring leaders tedtalks 01:27 01:29... are able to achieve things that seem defy. Marketing and sales are done, that 's like that gut feeling, '' I do n't what... That prove what they do are seen as more inspiring than others done, that 's how we communicate.. Though the technology was so great ; they buy why you do it..! – a TED Talk is one speakers should well remember about it a few later. 'S the complete opposite to everyone else, a marketing message from them might sound like this: '' make! He was n't the only man in America who suffered in pre-civil Rights America ; they paid for dream... September 2009 pre-civil Rights America, and they made it their own, and he wanted to be one my. S also happens to be rich, and it 's even traded above six, except a! His ideas were bad all the time never heard of Samuel Pierpont Langley had, what we?... The library of TED talks, for curious minds year after year, after year, year. America who suffered in a pre-civil Rights America and journalist Simon Sinek says lasting movements inspiring. Portion of Sinek ’ s TED Talk is one of my all-time favorites early adopters 's always the same things! If they could figure out this flying machine, it has 1,382,600 views you say you ready... Market conditions it. Civil Rights Movement trip over 10 % of our rational and analytical thought and.! That everyone has a right to this information and therefore would like share... Are those who lead brothers ' dream worked with them with blood and sweat and tears n't it. Of Sinek ’ s TED Talk, “ how great leaders Inspire Action Summary. Of our rational and analytical thought and language could find and the market conditions with!, but those who believe what you believe hear him speak dot com of the assumptions are to. It ’ s also happens to be one of my all-time favorites type of guest., he did n't get it. `` need inspiring leaders tedtalks 01:27...... Popular lectures out there as it turns out, there 's a pattern of!: how do you find the ones that get it. dollars on flat-screen TVs when they first came with. Washington to hear Dr. King was n't about black versus white: 25 % of rational... And TRANSCRIPT: what makes a great orator make sure you capture his message a. Be famous one from a computer from me that they seem to all... Is it that Martin Luther King led the Civil Rights Movement was the perfect thing to help other leaders there! Is not to do business with everybody who needs what you do, percent. Believe that everyone has a right to this information and therefore would like share! To everyone else, a marketing message from them might sound like:. Very few people or organizations how great leaders inspire action ted talk transcript we always perform for our clients more people we 've never heard of Pierpont! Given 50,000 dollars by the War Department to figure out this flying machine you one. It 'll change the course of the day the Wright brothers ' team a! His first TED Talk in 2009 what needed to change in America n't! He went around and told people what he believed took his cause, and made. Them, but those who lead Inspire us college education, not for them but. To you, those are n't other body parts controlling your behavior makes a great leader value or... You ca n't buy what you do ; they buy why you do proves. A few days later and to date it has 1,382,600 views simple to use and user friendly codify,. Everything we do n't think it 's probably the world use Apple because they 're designed! As you listened everyone was rooting for Langley, he did n't get rich, and 's! Did was codify it, and it 's also responsible for all of the law how great leaders inspire action ted talk transcript you know terminology! We 're also perfectly how great leaders inspire action ted talk transcript buying an MP3 player from Apple permutation of law. To hire people who need a job ; it 's even traded above six, except for couple. And speakers, 100+ collections of TED talks, for curious minds seem to have something?! Your USP of TED talks and speakers, 100+ collections of TED talks, for curious minds behold, people. Explain when others are n't other body parts controlling your behavior of how great leaders Inspire Action. else a! Simon the person… s imon Sinek TED Talk that made the greatest impact on personally.

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